Challenge: Define the sensory input, sights, sounds and emotions of a user when they're acquiring and using an app for understanding standardized test scores. 

Process; Using a standard UX tool called an "Empathy Map," I hypothesized a range of sensations, obstacles and benefits for Martina, a character from a previously created persona. 

Outcome: User testing confirmed many of the assumptions in this exercise, and helped make the case that a project initially framed as an exercise in data entry and conversion presented more challenges in the areas of successful onboarding and user acceptance.